Читать книгу Small Business for Dummies - Veechi Curtis - Страница 30

The last type of business is called the entrepreneur type, reserved for new inventions or new market concepts. Untested and unknown, this type of business can occasionally experience resounding success but (sadly), more often, spectacular failure. (I still feel a pang whenever I remember my friend’s invention of a solar-powered windmill-hat, a great idea but scarcely a hot fashion item.)

With the entrepreneur type of business, you’re taking a gamble. Though the chance of failure is high, if you do succeed (and success is always possible), the rewards can be huge. I talk about market research, and how to find the products or services that customers really want, in Chapters 2, 5 and 11.