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Small Business for Dummies

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Страница 1Страница 2 Small Business For Dummies® To view this book's Cheat Sheet, simply go to www.dummies.com and search for “Small Business For Dummies Cheat Sheet” in the Search box. Table of Contents List of Tables List of Illustrations Guide Pages Страница 8Страница 9Страница 10 Is Small Business for You? Working for Yourself — A Dream Come True? Doing what you love to do Earning pots of money (here’s hoping) Being your own boss Staying home GRAB SOME INSPIRATION Working for Yourself — Reality Strikes Teetering on the edge Working night and day for little pay Weathering feast and famine Getting the Timing Right Timing it right for your idea Timing it right for you Timing it right for the economy GO BACK TO SCHOOL Staying Safe or Inventing the Wheel? Playing it safe Finding your own niche Going out on a limb Assessing your chances of survival A QUICK QUIZ FOR SUCCESS STICK TO THE KNITTING Getting the Government to Help You Setting Yourself Up for Success Страница 36 Figuring Out What’s So Special about You (And Your Business) Understanding Strategic Advantage Identifying your secret weapon Focusing on real-life examples Justifying Why You Can Succeed Uncovering your inner mojo Asking three key questions Growing your advantages over time Making sure a demand really exists Understanding How Risk Relates to Gain Figuring Out Who Your Competitors Really Are Understanding why you need to do this Grouping competitors Profiling your competitors Thinking about future competitors WHY YOU CAN SOMETIMES BEAT THE BIG GUYS Choosing Your Competitive Strategy Pick one, and only one, competitive strategy DON’T BE AFRAID TO PIKE OUT Connecting your competitive strategy to your strategic advantage SO WHAT’S SO SPECIAL ABOUT YOU? Страница 58 Starting from Scratch, Buying a Business, or Joining a Franchise Weighing Up the Good and the Bad of Buying a Business Buying an existing business — the upside Buying an existing business — the downside WHY DO THEY WANT OUT? Asking the Right Questions Finding out who owns the intellectual property Analysing sales trends, profit and break-even Clarifying what the purchase price includes GST ON THE PURCHASE PRICE Calculating the ‘True’ Earnings of a Business Valuing an Existing Business The times earnings method The capitalised earnings method The strategic advantage method Dotting Your I’s, Crossing Your T’s Buying a Franchise Considering the positives Weighing up the negatives Exercising Due Diligence Wising up Putting a franchise through the griller IS THE BRAND STRONG ENOUGH? Doing your sums Страница 83{buyButton}

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