Читать книгу Small Business for Dummies - Veechi Curtis - Страница 33

I recall a client of mine, a highly experienced business manager, who purchased two hairdressing salons as an investment. Despite relatively sound business practices, both salons floundered, simply because my client didn’t have any experience in the hairdressing industry: He failed to understand that most customers didn’t come to the salon looking for value for money, but came looking for a chat and a confidence boost; he didn’t appreciate that several of the hair stylists in this particular salon expected ‘cash’ wages as part of their weekly pay (something the previous owner had offered); and he had difficulties maintaining hygiene and dealing with money going missing out of the till.

My client made an elementary mistake in that he didn’t stick to doing what he did best.

My point? If you’ve been a musician all your life, you’re going to be much better starting a music school than opening a florist shop. If you’ve always worked as a landscape gardener, you’re probably ill advised to open a bookshop.

Stick to what you’re good at: Business is competitive enough without trying to do something that you have little or no experience in.