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In this chapter’s preceding sections, I explore the concept of strategic advantage in relation to a range of possible businesses. I like to work with examples in this way because the different business scenarios help to highlight how this concept changes so much depending on the context.

In this section, I help you to apply the concept of strategic advantage to your business. If you’re struggling to come up with anything that’s special about your business — maybe you haven’t stumbled on that winning idea quite yet — please do persist. The process of identifying your strategic advantage is even more important for you.