Читать книгу Small Business for Dummies - Veechi Curtis - Страница 73

Sometimes a business sells for way more than it would be worth if it were valued by traditional methods, because it possesses some kind of strategic advantage that the buyer can leverage to great success. For example, a major player in a particular market may be happy to pay big bucks for one of the smaller fish in the pond because they want to get their hands on a particular advantage such as a unique business model, a great domain name or a smart bit of software.