Читать книгу Small Business for Dummies - Veechi Curtis - Страница 75

Even if you’re not entirely sure what franchising is all about, chances are that you, as a consumer, do business with a franchise most days of the week. International franchises include names such as The Body Shop, Century 21 and Pizza Hut. Aussie upstarts include Bakers Delight, Boost Juice, Poolwerx and VIP Home Services.

The idea is that an established business (the franchisor) licenses its business name and its operating systems to another person (the franchisee). In return for an upfront fee and an ongoing royalty, the franchisor agrees to provide the franchisee with the product or the service, as well as the business concept itself. This concept includes marketing strategy, operational standards, software systems, training and guidance.

A win–win relationship lies at the heart of franchising. Franchisors win because they can grow their business much faster because you (the franchisee) provide capital and ongoing revenue. And you, the franchisee, win because you gain a business with a proven formula and a substantially reduced risk.

Before you get stuck into checking out individual franchises, I suggest you take a step back and consider what’s good about franchising, and what isn’t.