Читать книгу Small Business for Dummies - Veechi Curtis - Страница 70

So, how much is a business worth? At the end of the day, a business is only worth what a buyer pays for it. Until this value is known, figuring out the real worth of a business is an odd mix of accounting, gut-feeling and the weighing up of probabilities, with a hotchpotch of possible valuation methods all offering different takes on the subject. Experienced valuers often prefer to value a business using a couple of different methods, arriving at an average of the results as their final opinion.

Businesses are a bit like children. Sellers (like any parent) can run a little short on objectivity. For this reason, do your own sums and arrive at your own opinion about how much a business is worth. However, do note that interpreting financial statements is complex, and you must always seek expert advice from your accountant before making any kind of offer to purchase a business.