Читать книгу Small Business for Dummies - Veechi Curtis - Страница 56

You may be feeling a little muddled as to how the concepts of strategic advantage, competitor analysis and competitive strategy interrelate.

But interrelate they do, with each concept triggering off one another. As shown in Figure 2-1, the process of identifying your strategic advantage, comparing yourself against competitors and choosing a competitive strategy is a continuous cycle of honing your business idea.

The trick for you is to pick a competitive strategy (focusing on cost, differentiation or a particular niche) that complements both your strategic advantage and any opportunities you’ve identified in the competitive landscape.

FIGURE 2-1: Using your strategic advantage, competitor analysis and competitive strategy to continually improve your business idea.

Understanding what your business can do better or differently (including defining your strategic advantage, analysing your competitors and selecting a competitive strategy) is key to business success.