Читать книгу Small Business for Dummies - Veechi Curtis - Страница 57

Are you ready to take the challenge? Imagine you’re stuck in an elevator and someone has just asked you what your business is all about. You reckon you have about 30 seconds to convey what your business concept is, what you do, and what makes you so damned special.

Click the Record button on your computer or smartphone, have a quick look at the clock, and record your reply in 30 seconds or less. Tick, tick, tick … stop. How did you go? Listen back and rate yourself out of 10.

Did you remember to include your name, your business name, what you do that helps others, and what makes your business different from others?

This 30-second ‘elevator pitch’ is surprisingly demanding. In this first stage of getting your business off the ground, keep in mind that practice makes perfect. Say your speech aloud when you get in the shower, turn the ignition of your car, or make yourself a cup of tea. Your family may think you’re a little bit potty, but that’s a small price to pay.