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Internet, mobile devices, laptops, tablets; PDAs, GPS, 3G, 4G, IM, SMS, GPS; LinkedIn, Facebook, Twitter – you get the picture. We’re plugged in and connected, and, as some like to say, hyper-ly so.

Venture capitalist Mike Maples Jr. says:

You’re going to have billions of nodes connected to millions of clouds and you’re not going to think of it as one Internet anymore, but you’re going to have all kinds of different clouds and data feeds and screens and interfaces that don’t even have screens talking to each other, sometimes overtly and sometimes behind the scenes.8

Today, technology innovation is finally about the individual product user. Disintermediation, or the removal of the middleman that sometimes lives between problem and solution, has disrupted multiple industries, putting creative people in direct contact with consumers. For instance, musicians can sell directly to their fans, authors to their readers, and filmmakers to their viewers. While large entertainment studios, for instance, once dominated their respective industries by curating content producers and owning distribution channels, the Internet has brought democracy to these endeavors, increasing competition, driving down prices, and increasing consumer choice. The days of cable companies forcing consumers to buy schlocky reality shows to get the content they truly want are coming to an end.