Читать книгу The Lean Entrepreneur - Vlaskovits Patrick - Страница 14

Whether you are a startup or a big business trying to revitalize growth, save your company, or protect against the future; whether you are high-tech, low-tech, or somewhere in between; whether you are business-to-business (B2B), business-to-consumer (B2C), or business-to-business-to-consumer, you are at the mercy of the value-creation economy.

To succeed, grow, and thrive, you must be focused on creating real value for known customers. You must be fast, agile, quick-thinking, and quick-acting. You must continually improve your output, along with your output process. You must be a leader and a fast follower. You must be like a basketball point guard shadowing your opponent, anticipating moves, and reacting fast.

In other words, you must be able to innovate sustainably and disruptively.

Clearly, this is no small task. While lean startup principles can be applied across the innovation spectrum, they are geared toward uncertainty and therefore optimized for entrepreneurial endeavors tending toward the disruptive end. Traditionally, business advice – be it journalistic or the kind offered at business schools – has tended toward sustaining.

We have learned how to conceptualize and implement the lean startup based on our myriad experiences. You may be thinking: The principles of lean startup aren’t new. True, you can find similar elements in design thinking, user experience (UX) design, and discovery-driven planning, to name a few.

But we believe that the current economy, along with major changes in the marketplace, and the implications of the digital age make the principles of lean startup more learnable, applicable, and measurable than ever before.

You may also be thinking: The principles are great, but they don’t apply to my business, such as with a large enterprise, hardware products, services, health care, life sciences, nonprofits, and so on. But we urge you to think back to any failed endeavor: Was there something you could have tested that might have provided you with an early indication that you were on the path toward failure?