Читать книгу The Lean Entrepreneur - Vlaskovits Patrick - Страница 9

With this book, we hope to not only teach you and inspire you, but also to show you some fun along the way.

To that end, we’ve engaged a talented entrepreneur and artist who goes by the name of Fake Grimlock. Fake Grimlock has created an expressive set of illustrations just for The Lean Entrepreneur. The illustrations tell a story and serve to amplify concepts from the book.

You’ll find them a bit whimsical at times, but be prepared to think deep thoughts as you take them in.

We’ve made them available for you for reuse and remix, subject to the Creative Commons license.

If you want to download the illustrations to use them in your presentations or blog posts or in other interesting ways, please do.2 You can access them at http://LeanEntrepreneur.co/illustrations or e-mail us at pics@leanentrepreneur.co.

Our writing style aims to get to the heart of the matter quickly. Experts in specific domains will notice, probably much to their irritation, that we intentionally gloss over some of the finer points we discuss. This is not because we don’t think the details matter; they do, but they don’t matter for the context of this book.

The “New and Improved” Lean Entrepreneur is divided into seven chapters:

1. Startup Revolution – A brief redux on what’s going on now that makes lean innovation the right methodology to apply to your business, regardless of size or sector.

2. Lean into Change – We describe what vision, values, and culture have to do with innovation.

3. All the Fish in the Sea – We help you figure out what customers fish for.

4. Wading in the Value Stream – We bring you a framework to establish new value to be created for customers.

5. Core Lean Entrepreneur – We introduce the 3Es of lean innovation – empathy, experiments, and evidence.

6. The Lean Journey – We describe how you apply the 3Es over the innovation lifecycle.

7. The Final Word – We end with a call to action.

Throughout, we include examples of real companies applying lean startup principles and succeeding. We hope you gain learning and inspiration from these companies, many of whom don’t use the term lean to describe themselves.

Each chapter also includes exercises and templates you can use to help you think through your business model. Although we don’t believe a step-by-step approach to success exists, we think many will find our exercises beneficial.

Learn the craft, then make it your own.

True visionaries relentlessly pursue the change they want to see.