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Editor

Waldemar Pfoertsch

Professor International Business

Pforzheim University

Tiefenbronnerstrasse 65

75175 Pforzheim Germany

Waldemar.pfoertsch@hs-pforzheim.de

Copy Editors

Carla Melo

Karin Herrlin

Michaela Mendes

Chief Editor

Yvonne Krepper

Marion Park

Graphic design and layout

Juliane Rafaela Zierbus

ISBN 978-3-7375-2877-1

Catalog-in-Publication Data

This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other media. Duplications of the publication or parts thereof is permitted only under the provision of the German copyright law from September 1063, in its current version, and permission for use must always be obtained from the editor. Violations are liable for prosecution under the German Copyright Law.

© Waldemar Pfoertsch www.pfoertsch.com

The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use.

Cover design: Anna Pfoertsch, Wellesley, MA, USA.