Читать книгу Going Abroad 2014 - Waldemar A. Pfoertsch - Страница 7

Mirja Wagner, Géraldine Quelle, Aline Reichert

Abstract Culture has many meanings. Culture can be a way of life for someone, it can be a person’s background, or it can simply be many different nationalities coming together as one community. For companies on their way to success in international markets, it is important to have a solid understanding of the general rules of a culture in order to become a trusted commercial partner. Managers who wish to be an effective player in the international arena must learn how to behave abroad as well as in the company’s home country. To start off, the reader will be given some explanations on the phenomenon of interactions between people in general and especially on doing business between different cultures.