Читать книгу Selling Home Furnishings: A Training Program - Walter F. Shaw - Страница 55

Any salesperson in the home furnishings field will find it convenient to adopt some simple plan of acquiring the expanding vocabulary which always is an asset:

1. Purchase a book of synonyms. Take an article you are to offer for sale, for instance, an armchair. Try, first, to use correctly a dozen different descriptive words which apply to this particular armchair. Then take the idea of design or texture or surface of this armchair and add a list of 10 to 20 adjectives which might well be used in discussing this chair with a customer. You may depend upon it—she will prefer, "Here is an armchair of flawless beauty" to "Here's another pretty number."

2. Read descriptions of latest offerings shown at the furniture markets; study closely the choice of words in presenting illustrations of special thumb-tuft carpeting, a drop-leaf table, wing chairs, any simply styled grouping; use these newly found friends exactly, confidently, and constantly in your own selling procedures. Practice! Practice!

3. Give close attention to the diction of others who have achieved vocabulary masteries beyond your own. Seek ever to acquire a facility in expression which will impose no handicap to you at any step in your sales procedure.

4. Subscribe to one or more trade journals in the home furnishings field and cultivate the habit of selecting for study those articles which will add something to your steadily growing vocabulary, and enhance your appreciation of the power of words.