Читать книгу Media Selling - Warner Charles Dudley - Страница 177

1 Why don’t old‐fashioned sales techniques work in today’s media selling environment?

2 What is emotional intelligence?

3 Why is EQ more important for success in business and other fields than IQ?

4 What are the four major elements of EQ?

5 Why is optimism important in selling?

6 What are the three EQ rules of selling?

7 What are the five steps in applying the EQ rules?