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1 i Google changed the name of AdWords to Google Ads effective July 24, 2018.

2 1 Goleman, Daniel . 1998. Working With Emotional Intelligence . New York: Bantam Books.

3 2 Ibid.

4 3 Ibid.

5 4 Ibid.

6 5 Goleman, Daniel and Nevarez, Michelle. 2018. “Boost your emotional intelligence with these 3 questions.” Retrieved from https://hbr.org/2018/08/boost‐your‐emotional‐intelligence‐with‐these‐3‐questions

7 6 Ibid.

8 7 Ibid.

9 8 Ibid.

10 9 Ibid.