Читать книгу Gorillas Can Dance - Shameen Prashantham - Страница 22

Chapter 1, Why Entrepreneurship Matters for Large Corporations, deals with the imperative for partnering with startups. Corporations need to be entrepreneurial in order to renew themselves in the face of a fast-changing environment. In the face of disruption, some of which may emanate from startups, large corporations have the opportunity to collaborate with startups. There is scope for these very different sets of organizations to combine what each is good at – corporations' efficient use of existing resources and capabilities with startups' agile development of new capabilities and ideas – in a way that is consistent with the corporation's strategic priorities.

Figure P.2 Overview of Gorillas Can Dance

Chapter 2, Why Partnering with Startups Isn't Easy, highlights the challenge in partnering. While there is a potential for a win-win, it is not straightforward for large corporations and startups to work together naturally. Organizational differences, as well as a power advantage in favor of the large corporation, mean that “business as usual” is unlikely to work in terms of making corporate-startup collaboration feasible or meaningful. Thus the very differences that make these partners attractive to each other may in fact make it difficult for them to work together; effective startup partnering requires recognizing these asymmetries.