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Where: Co-evolving with Ecosystems

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Chapter 5, Partnering with Startups Around the World, is concerned with partnering globally. For a multinational corporation, there is scope to partner with startups across multiple local milieus. This could range from established clusters in the West like Silicon Valley to outlier ecosystems such as Israel in the Middle East and emerging markets, such as China, India, and, increasingly, Africa. Multinationals like Microsoft have thus been able to harness globalization by tapping entrepreneurial talent around the world, making sure that they adapt practices to local contexts, adopt new practices in locations like Israel, and develop a portfolio of locations that include emerging and developing markets.

Chapter 6, Partnering with Startups as a Force for Good, is exactly about that – partnering for good. In addition to jointly creating economic value, there is scope for corporate-startup partnering to have a social impact. This is particularly so in locations like Kenya, for instance, that have traditionally been underserved but have both a growing appetite for entrepreneurship and many socially relevant problems to solve. From the corporation's perspective there is scope to not only build goodwill but also, if it takes a long-term view, reap the benefits of development in those regions, as the demand for their services grow – and the 2030 Sustainable Development Goals are achieved.

The chapter outline is summarized in Figure P.3.


Figure P.3 Gorillas Can Dance Chapter Outline

Gorillas Can Dance

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