Читать книгу Start With a Win - Adam Contos - Страница 17

As the franchisor and holding company, we turned to virtual connections. We offered guidance and technical assistance, video tutorials and training, and step-by-step suggestions for how to address remote sales and marketing. Most importantly, though, we were present and ready to help.

Our franchisees quickly adapted with us because we were all aligned through our culture of a business that builds businesses—even in challenging times. Leveraging our great relationships, we headed into the storm together and pursued opportunities. We all moved quickly. Many of our franchisees and agents turned to the artificial intelligence (AI) data we provided to assess the marketplace. They then used virtual tours and video connections to work with clients, and all with COVID-safe protocols in mind.

Despite the complexities in what at the time was uncharted territory, we sought and embraced the opportunities and came away with a big win, helping plenty of people in the process. Despite advice from many to do so, RE/MAX didn't lay off anyone in 2020. In fact, we saw opportunities and acquired two new companies: Gadbery Group, a geospatial data provider, and Wemlo, a loan processor. The year 2020 was one of our company's best because we consciously chose to assess the situation, face the challenges, and take the necessary actions to solve the problems.