Читать книгу The Consulting Bible - Alan Weiss - Страница 37

The Gospel

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The myth about feedback is that it's always valid and worth considering. Listen only to those you respect and whom you ask. That discipline will save you years of grief.

Here's why I've been so focused on your support system.

Your success is at the confluence of the three paths shown in Figure 2.2:

1 Market need, which you identify, create, or anticipate.

2 Competency to deliver quality work and results.

3 Passion to accept rejection and move through obstacles.

If you find market need and have passion but don't have the competency, you'll lose to the competition. If you have competency and passion but can't identify need, you have a story no one wants to hear.

If you have market need and competency but no passion, you have a nine‐to‐five job. And that's an environment most of us have fled from.

Your support system is the engine room for the passion. You need those fires stoked on a continuing basis. Some of us are better than others at providing the passion independently, but at some time or other we all need the support, the structure, the empathy.

At the point where those three lines cross you have the potential for a powerful brand.

Without passion you will be worse than lonely, and poorer than unsuccessful.

You'll be unfulfilled.


FIGURE 2.2 Where Do These Paths Intersect?

The Consulting Bible

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