Читать книгу Starting a Business in 7 simple steps - Alex Ritchie - Страница 10

 I’d need premises.

 I’d need to work long hours to make it work.

 There would be high start-up costs.

 I’d need to understand food hygiene and health and safety.

 I’d need to monitor fluctuating prices for ingredients.

The unique selling point (USP)

What makes your chosen business different from the others out there in the same sector or marketplace? Consider what might make your potential customers buy from you rather than your competitors: what makes you different, and is there a genuine need for your product or service?

Have a look around at the competition and use the internet or business sections of your local library to research your competitors. Consider different ways you might differentiate your business. For example, you could offer:

 high quality customer service.

 fast or free delivery on goods.

 cheaper prices.

 additional support packages, such as free telephone support.

 highly qualified staff.

 creative or new services.