Читать книгу Starting a Business in 7 simple steps - Alex Ritchie - Страница 13

The aims of your business are more practical and operational than your vision. They’ll change over time as your business grows. Your aims will usually be two or three things that you hope your business will do. An aim might be something like ‘sell 3,000 cupcakes in the first year’ or ‘supply my goods to a leading manufacturer in my industry by a specific date’. Having aims keeps you focused on what success looks like in a more manageable way than a vision, which might take years to fulfil.