Читать книгу Starting a Business in 7 simple steps - Alex Ritchie - Страница 14

You’ve managed the hard part. You’ve come up with an idea that fulfils your passion and is potentially profitable. You’ve got a vision and aims. Now you need to think about a name. This helps to make your idea real so you can start sharing it and getting feedback on your concept. There’s no science to this. You need a piece of paper, a pen and maybe a few friends, but start writing whatever comes to mind. Here are some things to consider.

 Do you want a business name that says what it does on the tin?

 Do you want to stand out with something less conventional or even radical?

 Do you want to fit in with your competitors or is there an industry norm?

When considering the above, think about your industry sector, competitors and customers. This should help you to weigh the advantages and disadvantages of each. Once you’ve got a few names you like, ask people what they think; you can change your mind right up until the minute you register the business.

Different business types