Читать книгу Starting a Business in 7 simple steps - Alex Ritchie - Страница 12

You should create a vision for your business. Your vision is what you describe to people when explaining your idea, and it should be easily understood by those you want to sell to. It can be big and aspirational or it can be succinct and to the point. It should be your inspiration for the future of the company. It’s worth reading about the vision your competitors have or the vision behind brands that you really like; this will give you an understanding of what might work for your business. For example, when Bill Gates first started Microsoft, he envisioned a personal computer in every home and business.