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When it comes to choosing between business to business (B2B) and business to consumer (B2C), you might not have to. Both markets might be profitable and keep you busy throughout the year. Consider offering your services direct to customers and businesses. Take, for example, a café that supplies offices or offers large-scale catering services and caters for walk-in trade as well.

If you can service both markets, you’re providing yourself with a much broader target market, which could help the business to succeed in difficult times. For example, if you were setting up a florist but found that a competitor or a local branch of a supermarket had set up over the road and was beginning to undercut your prices, you might be thankful that you’d started supplying to weddings and venues and built a relationship with the local funeral directors.