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Table of Contents

The Modern Business Course and Service brings to a subscriber the essential business knowledge that he does not acquire in his own experience. The subject matter of the Course and Service is treated under the following 24 heads:

1 Business and the Man

2 Economics—the Science of Business

3 Business Organization

4 Plant Management

5 Marketing and Merchandising

6 Salesmanship and Sales Management

7 Advertising Principles

8 Office Administration

9 Accounting Principles

10 Credit and Collections

11 Business Correspondence

12 Cost Finding

13 Advertising Campaigns

14 Corporation Finance

15 Transportation

16 Foreign Trade and Shipping

17 Banking

18 International Exchange

19 Insurance

20 The Stock and Produce Exchanges

21 Accounting Practice and Auditing

22 Financial and Business Statements

23 Investments

24 Business and the Government