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3—Lectures

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Table of Contents

The written Modern Business Lectures, which are sent to subscribers monthly during the two-year Course, have been especially prepared for the Institute by eminent business executives, publicists and accountants, and reflect the experience of these men in successfully handling business problems.

They are intended, first, to show how these men have actually applied the principles discussed in the Modern Business Course; second, to give further information as to large and highly developed business concerns and their methods; and, third, to bring subscribers into closer touch with the wide circle of representative, successful men of affairs.

Some of the subjects of the Lectures are:

Essentials of a Successful EnterpriseThe Value of Trade AssociationsMarketing a Nationally Advertised ProductRetail Store ManagementThe Creation of a Selling OrganisationEfficient Credit ManagementOrganising an Accounting DepartmentCost and Efficiency RecordsMarketability of SecuritiesBuilding a Mail-Order BusinessElements of Effective AdvertisingThe Railway as a Business DeveloperSelling in Foreign MarketsHow Banks Serve BusinessThe Foreign Exchange FieldThe Day's Work in Wall StreetWhy Business Needs the AuditorThe Investment Security Business

Forging Ahead in Business

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