Читать книгу Forging Ahead in Business - Alexander Hamilton Institute - Страница 15

Table of Contents

The Modern Business Talks, which are sent fortnightly, are informal discussions of the principles treated in the Text. As the name indicates, these Talks bring up many specific points and cases, and show more clearly why and how the underlying principles of scientific business should be applied. They are particularly direct, practical and stimulating. Their periodic visits serve to keep every subscriber in touch with the Institute Staff and alive to the importance of following the Course systematically. The Talks are prepared by members of the Institute Staff or other authorities.

In the pamphlet which contains the Talk the reading assignment for the following two weeks is suggested. On receiving the fortnightly instalment of new material, the subscriber will ordinarily read the Talk before taking up the reading assignment, and thus get a bird's-eye view of the ground that is to be covered during the succeeding two weeks.

Some of the subjects discussed are:

The Shortest Way to the Executive's ChairThe Market Value of BrainsSharing the ProductPitfalls of PartnershipA Corporate VenturePutting the Message AcrossThe Dominance of SalesmanshipLeading the Sales ForceCredit, the Motive Power of BusinessCost Records as Profit MakersOvercoming Corporation DifficultiesThe Hundred Thousand Dollar LetterMaking Advertising PayThe Railway a Public ServantBuilding Up Your Bank CreditCashing in on Foreign TradeSafeguards of InsuranceWhat Do You Know About Wall Street?The Benefits of SpeculationCapitalizing the Auditor's ViewpointBasing Decisions on FactsReading Accounting RecordsSaving SalesmenHolding the Watch on Your InvestmentSatisfying Your Foreign Customer