Читать книгу Managing the Dental Team: Guidelines for Practice Success - American Dental Association - Страница 19

General duties include:

• creating and coordinating the practice’s marketing, advertising and promotional activities, including all internal and external communications

• working independently, or with direction from the office manager, to develop all patient correspondence and marketing communications

• maintaining, monitoring and updating the practice’s website and social media presence

• representing the practice at business networking and community events

• increasing the patient base by building brand awareness through strategic marketing initiatives and creative and inventive strategies

• creating and maintaining a reporting system to track the effectiveness of new campaigns

• developing and managing patient referral programs

• designing marketing and promotional materials

• coordinating other activities such as conference travel, volunteering, mentoring programs, community outreach, etc.