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46 DRAW A BETTER BUSINESS

the evidence as to why

we should all be working

more visually is pretty

overwhelming

No doubt you’ve already heard a lot of it,

otherwise you wouldn’t have bought this book in

the first place.

I’m not going to delve too deeply into the science,

but I will summarise some of the key reasons why

it’s worth it. Worth it for you, for your business and

for your clients.

You might already feel that you have a preference

for visual learning styles, and that some of us have

a natural preference for Visual Learning. Now of

course, if that sounds like you, then this way of

working will appeal to you very strongly, but that is

just a tiny part of the story.

you’re designed to be

visual

Your brain is so clever that it can take in massive

quantities of data, decipher it, translate it into a

format you can understand and relay it to you in a

way that you can make use of. Genius.

You are so well designed you can take in huge

amounts of complex information, literally in the