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50 DRAW A BETTER BUSINESS

it’s stickier

You will not only be able to understand information

quicker, and remember more of it because it’s

visual, but you will also be able to remember it for

longer.

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Recent research published in the Quarterly

Journal of Experimental Psychology, showed a

significant recall advantage for words that were

drawn instead of written.

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It all seems a bit too good to be true, but I promise

you it is.

it’s more inclusive

Whether you are mainly communicating internally

within an organisation, or externally with clients,

you can’t afford to assume everyone has the

same ability to understand, absorb or retain written

information.

More than ever before we work globally with

people who speak a range of languages. Our

potential audience has increased in size and

diversity, and knowing that, you can be sure

the literacy level of your staff and clients is also

hugely varied. Did you know, in the UK over 10%

of adults are functionally illiterate,

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almost 8% of

the population has English as a second language

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and 10% of the population are dyslexic?

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