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47

3 WHY?

blink of an eye. In fact, with most of our sensory

receptors being in our eyes, 90% of data is already

communicated to us visually.

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it’s more engaging

Working visually engages more of your brain.

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Literally. Visuals connect with all four of your

brain’s lobes: the frontal lobe: emotions, planning,

problem solving, concentration and writing skills;

your parietal lobe: spatial and visual perception;

your occipital lobe: interpreting vision; and

your temporal lobe: language, memory and

organisation. So more of your brain is engaged

when you are looking at visual communications.

it’s quicker

Communicating visually works so well that it’s not

whether your drawings are good enough that you

need to worry about, it’s that you are using the

right visual, in the right place at the right time. In

fact, you can process visuals so efficiently that

you can absorb more information, more efficiently

than in any other way.