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3 WHY?

it’s more effective

A picture is worth a thousand words. I’m sure

you’ve all heard this saying, and it’s true. That’s

why we already use images when we know

communication is critical, urgent, or both. If a

manufacturer doesn’t want you to drink the liquid

because it’s poisonous, then writing this in text just

isn’t going to cut it. You’ll have drunk the darn

poison before you get through the small print!

In our fast‑moving world, we need images that are

instantly understandable. That grab our attention,

whoever we are and whatever language we

speak. Research has shown that it takes just 250

milliseconds for a visual symbol to be processed

and understood.

7

look at the image below, then the

word. can you feel how even this

simple, single word takes a tiny bit

longer to process in your mind?