Читать книгу Synergy Strategic Planning - Chris Alexander - Страница 14

A vision statement is a statement about where an organization sees itself within the next five to ten years, taking all its potential for accomplishments into account.

A vision is the dream picture of the business. Henry Ford had a vision of a car in every garage. Steven Jobs had a vision of a computer in every home. John F. Kennedy dreamed of a man on the moon, and Martin Luther King Jr. so eloquently shared his vision through his famous “I have a dream” speech.

To visualize the future and then set up plans to make it a reality is a powerful motivational tool.

Dreamers are the saviors of the Universe.

JAMES ALLEN