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Foreword

Mastering the Context

Synergy Strategic Planning

A Psychology of Shared Destiny

You Are in the Business of Directing Energy

The Synergy Strategic Planning Blueprint

Step One: Creating an Internal Mission Statement, Vision Statement, Core Values, and Goal Plan

The Mission Statement

The Vision Statement

High-Performance Team Culture —A Competitive Advantage

Choosing Values

Business Goal Setting

Vision, Values, Goals, and Mission Statement Examples

Slogan Examples

Step Two: SWOT Analysis

How to Use a SWOT Analysis

SWOT Analysis Questions

SWOT Analysis Examples

The Chicken Tests

Step Three: Execution Essentials

A History of Organizational Structures

How to Write a Strategic Plan

How to Write a Strategic Plan Checklist

Portrait of a Leader

Step Four: What Gets Measured Gets Done

Measure the Right Things

The Synergy Directional Audit

In Conclusion

Troubleshooting

Finally

Selected Bibliography

Synergizing Your Business: The 5 Essential Pieces for High-Performance—A Series of Business Books

About the Author

Good fortune is what happens when opportunity meets with planning.

THOMAS EDISON