Читать книгу Synergy Strategic Planning - Chris Alexander - Страница 22

I am often asked: “How do I motivate my team—should I give them more money?” Money always helps, but if you make the relationship with your team and what they do for you just about money, then that will be the primary motivator. Your relationship with employees should be about more than just a paycheck. Generation “Y” and for that matter, other generations want a deeper relationship. They want a sense of belonging and a sense of purpose through more meaningful work, recognition, fun, and involvement in the things that affect their jobs and future.

Inspirational leaders and companies inspire their employees with uplifting dream pictures, which ignites one of the true keys to motivation: the possibility and probability of achieving something extraordinarily great—together.

Imagination is the power switch for all potential. It is where a visual image is engineered into a seed of creation—the doorway through which all of us manifest our hopes and dreams, which spark the flames of directed passion and shared destiny.

When the Disney creative team invented the word “imagineering” for the Epcot Center, they knew just as Walt Disney did that this was where the creative force of great things began: in the engineering of a great vision.

Jim Collins and Jerry Porras, in their book Building Your Company’s Vision, talked about creating a BHAG—A Big Hairy Audacious Goal.

“A true BHAG is clear and compelling, serves as a unifying focal point of effort, and acts as a clear catalyst for team spirit. It has a clear finish line, so the organization can know when it’s achieved its goal. People like to shoot for finish lines.”

Companies that create an inspiring and uplifting vision mobilize the energy and focus of their team, and lay a foundation for the creation of a high-performance team culture. It is critical and strategically necessary.

When planning for a year, plant corn. When planning for a decade, plant trees. When planning for life,