Читать книгу Orchestrating Experiences - Chris Risdon - Страница 36

The methods we’ve outlined can also help you explore other channels. Target and CVS interact with customers via texts, push messages, physical mail, and email. In many cases, touchpoints are like voice communications—they may give status, prompt action, or connect to the next step. In other cases, they may contain unique touchpoints to that channel, such as a physical coupon.