Читать книгу Orchestrating Experiences - Chris Risdon - Страница 42
Agenda
ОглавлениеThis workshop is designed to be completed in two to four hours, including a short break. Give yourself more time if you have a large group of participants (more than 20) or a larger number of channels and touchpoints. The times provided are based on a four-hour workshop.
TABLE 2.3 WORKSHOP AGENDA
| Activity | Description | Duration |
| Introductions | Facilitate participants getting to know one another beyond just names and titles. | 15 min |
| Review agenda and objectives | Share the activities for the day and what you want to accomplish by the end of the session. | 10 min |
| Review key concepts | Share definitions and examples of journeys, stages, and touchpoints. | 20 min |
| Agree to channels | List the major channels in which you operate for your selected journey. | 30 min |
| Define journey stages | Use an existing stage or create a hypothesis for the stages of the customer journey. | 40 min |
| Break | Recharge! | 15 min |
| Fill in touchpoints | Work as a team to fill in your inventory. | 20 min |
| Review and refine | Review and refine the inventory. Evaluate the performance of each touchpoint. | 75 min |
| Reflect and determine next steps | Reflect upon the workshop process and outcomes. Determine the next steps. | 15 min |
