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How well you prepare and communicate will make or break the effectiveness of your session. Make sure that you have previously educated your collaborators and sold the value of your session. Here is a sample pitch that you can make your own:

Channel by channel, our work results in a multitude of customer touchpoints and interactions. But customers are not bound by channels. They move across them by choice or necessity, experience channels simultaneously, and see them as part of one whole—our company.

Here we will use a simple framework to inventory what our customers interact with in each channel. We’ll examine the range of touchpoints we offer and how they relate to key stages of our customers’ journeys. We’ll share what we know is working or not working, and how we can work as a team to support our customers across channels and time.