Читать книгу Orchestrating Experiences - Chris Risdon - Страница 37

As you identify your touchpoints, you will need to document your findings. How detailed you get depends on the breadth and depth of your product or service, your goals, and the amount of effort you can (or should) commit to the inventory. You have lots of options, but your inventory should give people a complete picture of your touchpoints. Here are two approaches representing the two extremes on a spectrum from lean to finely detailed.