Читать книгу Business Writing for the Web - Dan Furman - Страница 10

“Swimming with the dolphins is an experience that you will remember — and cherish — for the rest of your life.”

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Now, the people coming to this site were expecting some kind of Hawaiian dolphin tour. They may not have been clear if they actually swam with dolphins, or just took a boat ride to see them, so the headline basically covers both — it’s clearly about a dolphin tour, and yeah, you get to swim with them (that does sound fun, doesn’t it?)

Here’s another headline I wrote for a voice mail / VOIP company’s home page:

Business Writing for the Web

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