Читать книгу Business Writing for the Web - Dan Furman - Страница 16

See that? Isn’t the second page MUCH better at telling a story at a glance? That’s the whole point.

Now, I don’t always use multiple exclamation points on my story subheadings, but I think you get the picture. The subheadings I am using for this page definitely “tell and sell” the product much better than the first, and they also make you want to read the page more (note to the government: I am KIDDING in the copy).

Here’s another one from my actual website in Sample 4.