Читать книгу Business Writing for the Web - Dan Furman - Страница 6
“See for yourself how this lazy slug of a man who smells like mothballs makes $6,000 a day, while lying in satin sheets and being served ice cream by a supermodel! ”
ОглавлениеOkay, so maybe the subconscious effect isn’t all that subtle.
Anyway, while hype is useful, and has its place, I personally prefer (and use) more fact-based headlines than hype-filled ones. And for most businesses, you will find truth to be better and hopefully do the same.
