Читать книгу Business Writing for the Web - Dan Furman - Страница 13

Well, you just read one. The start to this section is a subheading. It tells you (generally) what to expect from the text that follows it.

For a website, a subheading is generally a headline for a paragraph or a section of a page. Its purpose in regards to scan-ability is fairly obvious: if you scan the page past the headline, the subheadings jump out at you. So it makes it very easy to scan a page and get an idea of what the entire page is about, and what information someone could expect.

I’m going to be honest. I think subheadings are more important than headlines. I could have a lousy headline and great subheadings, and the page will still get read (or at least scanned). That’s because, regardless of the headline, people tend to scan anyway. However, in the interest of “top to bottom” neatness, I talked about headlines first. But do yourself a favor, pay more attention to your subheadings. And use them on just about EVERY webpage you have (okay, maybe Contact Us or Quote pages don’t need them, but most other pages do).