Читать книгу Beached Whale - Daren Martin - Страница 32

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PRONOUN PERIL

In Beached Whale companies, other departments and parts of

the company are referred to as “The,” and management is

referred to as “They.”

Customers, vendors, and consultants are viewed as outside

entities instead of as partners and important parts of

the team. This indicates a total disconnect.

“ THE IT department… ”

“ THEY don’t want us to do it that way… ”

“ THE audit group told us we couldn’t… ”

“ THE customers don’t… ”