Читать книгу The Failure of Risk Management - Douglas W. Hubbard - Страница 18

Long definition: The planning, organization, coordination, control, and direction of resources toward defined objective(s)

Shorter, folksier definition: Using what you have to get what you need

There are a couple of qualifications that, although they should be extremely obvious, are worth mentioning when we put risk and management together. Of course, when an executive wants to manage risks, he or she actually wishes to reduce it or at least make sure it is acceptable in pursuit of better opportunities. And because the current amount of risk and its sources are not immediately apparent, an important part of reducing or minimizing risks is figuring out where the risks are. Similar to any other management program, risk management has to make effective use of limited resources. Of course, we must accept that risk is inherent in business and risk reduction is practical only up to a point. Putting all of that together, here is a definition (again, not too different in spirit from the myriad definitions found in other sources).