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CHANGING THE WORLD, RIGHT NOW

‘Gamechangers' are the next generation of brands and businesses who are seizing the opportunities of change, not to do things a little better, or a little different, but to change the game. The game of how the market works, who the customer is, what they really want to achieve and why, how to make money, and create a lasting positive impact.

What makes gamechangers more significant, numerous and influential today is the breadth and diversity of change in our world. They ride with the shifting power and new technologies. They reach across a flatter world, but selectively focus on the fragmenting niches that emerge. Whilst many of the products and services we buy have become more similar, because of the ubiquitous supply of components and speed of imitation, they know they have to work much harder to stand out, to engage the best customers.

This is why gamechangers win.

From Alibaba in China to Al Jazeera in Qatar, Air Asia in Malaysia to Ashmei in England, Ashoka in Canada to Azuri in Kenya, we searched for the busineses who were shaking up their markets. We asked peers to nominate others in their sectors, we stretched out across the world to ensure we covered every sector and continent.

What emerged were 100 fabulous stories. New start-ups, small businesses, local incumbents, global corporations are all learning to change the game and play a new one, to adapt and respond, anticipate and innovate.

Let's meet some of them.. famous people, and others just like you.. who are making and shaping markets in their own vision. At a time of relentless change, the winners know that every day counts. Here are just a few, at one moment in time:

06:00 Los Altos, California, USA

Anne Wojcicki, the scientist-entrepreneur, is up early in Los Altos to see how many 23andMe ‘spit tests' have arrived in the morning post. With that DNA sample and $99 she can tell you all about your ethnic heritage, and future health.

08:00 Bogata, Colombia

Luis Genaro Muñoz sips his first Juan Valdez coffee of the day whilst meeting with leading Colombian coffee growers to explore the international expansion of the brand which they created together, including their quirky, distinctive coffee shops.

08:00 McGregor, Texas, USA

Elon Musk, founder of PayPal, champion of Tesla electric cars, and dreamer of the Hyperloop between LA and San Francisco, is out early. He's preparing for the next launch of his Space X spacecraft destined for the International Space Station, making space travel work in a way in which NASA never succeeded.

09:00 Buenos Aires, Argentina

In 2006 Blake Mycoskie wanted to help the thousands of street kids he saw running barefoot around the city. He got the local factory to make simple alpargata which he branded Toms and shipped to the USA. For every pair he sold, he gave a pair to the local kids. He has now given over a million pairs to kids in 40 countries.

10:00 New York, USA

In his Upper East Side apartment, Australia's Bank 3.0 author and entrepreneur Brett King is pacing the floor, working on the next phase of launching his innovative online banking concept, Moven, innovating at break-neck speed to make his ideas happen in reality.

10:00 Sao Paulo, Brazil

Cristiana Arcangeli sips from her Beauty'in lychee and white tea whilst enjoying the morning sunshine in Ibiraouera Park. Having trained as a dentist, she is now an entrepreneur and TV presenter. Her range of ‘alimetic drinks' and candy bars, tea and chocolate promise to make you more beautiful and feel better from the inside out.