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More than half the world live inside a circle based 106.6° E, 26.6° N, and within 4100 km of Guiyang, Guizhou Province, in southwest China. A quick snapshot of our changing world demonstrates the dramatic change that are, or will disrupt every business:

• Middle world.. Global population has doubled in the past 50 years, with a shift from low to middle income groups, a new consumer generation (OECD).

• Young and old.. As life expectancy has boomed, now at over 70, and births have declined, from 5 to 2.5, we live longer, with different priorities (UN).

• Mega cities.. Urban populations will grow from 3.6bn in 2010 to 6.3bn by 2020, representing 96 % of the global population growth (World Bank).

• Flood warning.. By 2050 at least 20 % of us could be exposed to floods, including many cities, an economic risk to assets of $45 trillion (World Bank).

Brands come and go with much more regularity, products are built across the world, small businesses work together in networks:

• Business life.. Over 40 % of companies in the Fortune 500 in 2000 were not there in 2010; 50 % will be from emerging markets by 2020 (Fortune).

• Made in the world.. 55 % of all products are now made in more than one country and around 20 % of services too (WTO).

• Small is better.. 70 % of people think small companies understand them better than large ones. The majority of the world's business value is now privately owned.

• Corporate trust.. While 55 % of adults trust businesses to do what is right, only 15 % trust business leaders to tell the truth (Edelman).

Technological innovation is relentless, currently digital and mobile, but rapidly becoming more about clean energy and biotech:

• Always on.. 24 % of the world's population has a smartphone, typically checking it 150 times per day, spending 141 minutes on it (Meeker).

• Digital markets.. 80 % of websites are US-based, 81 % of web users are non-US based, 70 % of the value of all e-commerce transactions are B2B (IAB).

• Instant content.. Content on the internet tripled between 2010 and 2013; 70 % is now video. The half-life of social content is 3 hours (bit.ly).

• Future energy.. By 2017, there will be close to $11bn in revenue from 35-million homes generating their own solar or wind power (GIGAom).

Customers feel increasingly ambivalent about brands and companies. In a world of infinite choice, their priorities and preferences have changed:

• Bland brands.. 73 % of people say they wouldn't care if the brands they used disappeared; 62 % say they are not loyal to any brands (Ad Age).

• Customer emotions.. 70 % of buying experiences are based on how people feel, loyal customers are typically worth 10 times their first purchase (McKinsey).

• Service costs.. 7 times more to acquire customers than keep them, 12 positive experiences to make up for one unresolved negative experience (IBM).

• Family life.. The amount of time parents spend with their children continues to go up, fathers spend three times more than 40 years ago (Meeker).