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‘Gamechangers' are disruptive and innovative, start-ups and corporates, in every sector and region, reshaping our world. They are more ambitious, with stretching vision and enlightened purpose. They see markets as kaleidoscopes of infinite possibilities, assembling and defining them to their advantage. They find their own space, then shape it to their advantage. Most of all they have great ideas. They out-think their competition, thinking bigger and different. They don't believe in being slightly cheaper or slightly better. That is a short-term game of diminishing returns.

1. Play.. the game, change the game

Today's brands and businesses are playing a new game. They recognize that the steady state has been replaced by a zigzag world where ideas shake up every market and winners create the future in their own vision.

2. Change.. world-changing, game-changing

Discontinous change in markets requires disruptive action. Power shifts and global trends drive exponential change and new possibilities. Incrementalism is not enough to win this new game.

3. Win.. the Gamechangers and what they do

There is a new breed of business, changing the world right now, but thinking bigger and smarter, winning in new ways. Do you have what it takes to change the game? Are you ready?

This book is about you, and how you can change your game. In Part Two we explore the 10 dimensions in which you can achieve this by thinking differently. In Part Three we look at the 100 companies, chosen by you, who demonstrate these new practices. In Part Four you'll find the action canvasses, the toolkits for your success.

HOW WILL YOU CHANGE YOUR GAME?

Gamechangers think and act differently. They fuse digital and physical, global and local, ideas and networks. They win by being smart, fast and connected – rather than through scale and efficiency.

They capture their higher purpose in more inspiring brands that resonate with their target audiences at the right time and place, enabled by data and technology, but more through empathetic design and rich human experiences. Social networks drive reach and richness, whilst new business models make the possible profitable.

They collaborate with customers and partner with other businesses, connecting ideas and utilizing their capabilities. They look beyond the sale to enable customers to achieve more; they care about their impact on people and the world. Ultimately they want to create a better world.

4. Think.. Change your future

Out-thinking the competition with audacious ideas that can change the world.. possibilities limited only by imagination, guided by an inspiring purpose, daring and ingenious, forged in your own ideas factory.

5. Explore.. Change your market

Making sense of the kaleidoscope to shape markets in your own vision.. tectonic shifts in power, from masses to niches, average to individual, looking east and south, millenials and entrepreneurs, to find the best opportunities.

6. Disrupt.. Change your strategy

Finding your own space, with a strategy that shapes markets in your own vision.. choosing your future, reframing your context and audience, rewriting the rules, then having the agility to pivot from mediocrity to magic.

7. Inspire.. Change your brand

Building brands about people not products, about making life better.. more than a name or logo, brands are built through platforms and propositions that are relevant and engaging, bringing people together with shared aspirations.

8. Design.. Change your business

Innovating the whole business, from business model to customer experience.. design thinking to look beyond products, open and collaborative, simple and frugal, to make the best ideas happen profitably.

9. Resonate.. Change your story

Turning into the customer's world with real-time and relevant content.. engaging them in more relevant, topical and meaningful ways, at the right time and place, collaboratively creating content that is built around contagious stories.

10. Enable.. Change your experience

Delivering customer experiences that enable customers to achieve more.. going beyond the sale to support and enable, educate and entertain people, through digital and physical experiences, big data and mobile technologies.

11. Mobilize.. Change your relationship

Growing further and faster through networks and collaboration.. connecting people with people, trusting and loyal to each, sharing and co-creating ideas that matter to them through social communities, and even spark a movement.

12. Impact.. Change your results

Delivering and sustaining a positive impact, human and financial.. value creation is about more than sales, it is about sustained profitable growth underpinned by a circular economy, social and environmental, and leaves a legacy to the world.

13. Amplify.. Change your potential

Leaders amplify the potential of their people and organizations.. which starts with you, changing your brain to think differently, to win as a speedboat or a supertanker, to redefine your potential, by being bold, brave and brilliant.

WHO ARE THE GAMECHANGERS?

From Alibaba to Zidisha, Ashmei to Zilok, Azuri and Zipcars, a new generation of businesses are rising out of the maelstrom of economic and technological change across our world. These are just a few of the companies shaking up our world. Over 12 months I asked around 500 business leaders from across each continent to nominate the companies who they see as shaking up their markets. From this I identified 10 companies, large and small, in every sector and learnt how they are developing their businesses, innovating and competing, growing and winning.

14. Futurestore.. changing the game of retail

From branded boutiques to online marketplaces, digital walls and mobile marketing, retail connects physical and digital experiences.

• Amazon

• Fab

• Positive Luxury

• Aussie Farmers Direct

• Ekocycle

• Etsy

• Rackuten Ichiba

• Inditex

• Trader Joe's

• Le Pain Quotidien

15. Futurebank.. changing the game of finance

Financial services need to go beyond transactions and management, to help people to achieve more with their money.

• Moven

• Umpqua

• Zidisha

• Square

• La Caixa

• Commonwealth Bank

• Fidor

• Itau Unibanco

• First National Bank

• M-Pesa

16. Futurehealth.. changing the game of healthcare

Healthcare is increasingly personal, predictive and positive. It harnesses technology to enable more individual and intelligent wellbeing.

• 23andMe

• Epocrates

• Narayana Hrudayalaya

• Aravind Eyecare

• Genentech

• Organova

• Intuitive Surgical

• PatientsLikeMe

• Scanadu

• Second Sight

17. Futuregadget.. changing the game of consumer products

Products will embrace smart design and service to provide more connected experiences that are intelligent and personal.

• Renova

• Method

• Nike

• Apple

• Godrej

• Lego

• Natura Cosmetics

• Oculus Rift

• Pebble

• Philosophy

18. Futuremedia.. changing the game of content and media

As networks become ubiquitous, media is about relevant and distinctive content, bringing stories to life through real-time, immersive experiences.

• Coursera

• Spotify

• Netflix

• Al Jazeera

• Future

• Pledge

• Ushahidi

• Red Bull

• Supercell

• Pixar

19. Futurefashion.. changing the game of fashion

Fashion captures culture, be it current or heritage, aspirational or fun, or harnessing technology and data to enable high performance.

• Toms

• Ashmei

• Threadless

• Gilan

• Desigual

• Editd

• Kering

• Rapha

• Patagonia

• Shang Xai

20. Futuretravel.. changing the game of travel and hotels

Travel will grow rapidly as the new middle classes grow, and also driven by new business models, new categories and extreme experiences.

• Zipcars

• Airbnb

• Virgin Galactic

• Aeromobil

• Air Asia

• Emirates

• Kulula

• Pipistrel

• Red Bus

• Starwood

21. Futurefood.. changing the game of food and drink

Food brands will focus on delivering more rich and authentic experiences, supported by premium brands and new business models.

• Juan Valdez Cafe

• Zespri

• Mayrig

• Yeni Raki

• Aerolife

• Beauty'in

• Graze

• LA Organic

• Moa Beer

• Nespresso

22. Futuretech.. changing the game of technology and networks

Technologies have most impact when they empower people through intelligent interfaces, supported by smart devices and enabling networks.

• Samsung

• ARM

• Raspberry Pi

• Alibaba

• Bharti Airtel

• GiffGaff

• Google <X>

• Huawei

• Tencent

• Xiaomi

23. Futuremakers.. changing the game of manufacturing

Manufacturing has become smart and on demand – responsive to global aspirations of connected markets, and customized to local needs.

• Tesla

• GE

• Syngenta

• Corning

• Tata

• 3D Hubs

• Braskem

• Space X

• Dyson

• Local Motors

Case studies for other categories, updates of the brands in these categories, plus winners of regional ‘Gamechangers' competitions to find the best local innovators, can be found at www.Gamechangers.pro.

ARE YOU READY TO GET STARTED?

At the end of the book you will find the ‘Gamechanger Labs'. These consist of 16 canvasses, practical toolkits and workflows to apply the best ideas to your own business.